Marketing is difficult.
There are several companies that are marketing their wares and you need to have the ability to stand out in that crowd. This is a very challenging situation to be in for startups. How do you stand out and get noticed in the crowd?
One way to go is Guerrilla Marketing and Pravin Shekhar is a firm proponent of the same. In this video he illustrates many ways in which the startups can stand out in the crowd the exists in the market.
Standing out of the crowd because of the tactics that you use for selling your product is Guerrilla Marketing. This talk illustrates ways in which a startup can take advantage of the various Guerrilla ways in which they can reach customers and attract their attention towards their businesses. An amazing talk. You should definitely take the time to hear this one.